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Do you think something is missing from your Spanish translations?

Charles Eames said it best: The details are not details. They make the product. And yet so many translations are like signs with missing letters: sometimes sad, sometimes unfortunate.

Feel free to browse around the site or GET IN TOUCH to let me show you how a carefully crafted translation can help you.

Do languages change thought?

Lera Boroditsky shares some recent studies which show that language shapes the way we think.

In one study, we asked German and Spanish speakers to describe objects having opposite gender assignment in those two languages. The descriptions they gave differed in a way predicted by grammatical gender. For example, when asked to describe a “key” — a word that is masculine in German and feminine in Spanish — the German speakers were more likely to use words like “hard,” “heavy,” “jagged,” “metal,” “serrated,” and “useful,” whereas Spanish speakers were more likely to say “golden,” “intricate,” “little,” “lovely,” “shiny,” and “tiny.” To describe a “bridge,” which is feminine in German and masculine in Spanish, the German speakers said “beautiful,” “elegant,” “fragile,” “peaceful,” “pretty,” and “slender,” and the Spanish speakers said “big,” “dangerous,” “long,” “strong,” “sturdy,” and “towering.” This was true even though all testing was done in English, a language without grammatical gender.

[Via Kottke]